Acting as an extension of your team, Programmatic marketing brings new ideas and strategies to expand your brand’s footprint and increase authentic engagement. Our innovative approach places the customer at the forefront of each tactic to connect with their constantly changing behaviors.
You will have full transparency where you can look at publishers, impressions, CTR, and lower funnel conversions like sales and order value. Each programmatic strategy comes with a dashboard that offers further analytics on your audience’s psychographic, behavioral, and demographic profiles. This deep customer insight is a powerful tool to make smarter decisions when planning future marketing activities.
A/B testing static banners, righ media inventory and high impact ad units, our approach is to optimize towards your KPI goals, not just generating brand awareness but focusing on customer acquisition and sales. We serve dynamic ads to various audience cohorts who are more susceptible to engage with your brand. Then we layer in data management platforms (DMPs) to target specific audiences based on their behavioral, social, economic, contextual and demographic affinities, showing you the exact profile of the person engaging with your ads. All the ads are geo-fenced to deliver only within the zip codes or metropolitan areas, states or countries you serve.
You will have full transparency where you can look at publishers, impressions, CTR, and lower funnel conversions like sales and order value. Each programmatic strategy comes with a dashboard that offers further analytics on your audience’s psychographic, behavioral, and demographic profiles. This deep customer insight is a powerful tool to make smarter decisions when planning future marketing activities.
Videos are an engaging ways to communicate your brand’s voice. We have the capability to serve video ads over our publisher network of apps and websites, as well as pre-roll and midr-roll ads on Connected TV. Our team could not only help you create captivating video content with call to actions (CTA) but also have the ability to contextually serve them in various formats across a variety of inventory. We can then retarget the exposed audience on programmatic display as a multi touch campaign.
Traditional billboards limit you to one location, tie you into long leases and don’t provide an extensive means of attributing the effectiveness of your ads. We are shaking things up by programmatically bidding on a multitude of screens in your desired zips, which gives you the ability to show your ads on the day and time of the week you want in the zip code you want. It also gives you the ability to retarget the exposed consumers with connected TV or display ads to drive them further into the sales funnel. Now you can digitally show your ads on screens at bars, restaurants, malls, fitness centers, yoga studies, cabs, gas stations, Ubers, charging stations, stadiums, hotels, night clubs and transit stations.
